Southern Sustainable Agriculture Working Group—2019

Challenge

Create an eye-catching and memorable publicity campaign that promotes an annual conference and increases public attendance.

The Southern Sustainable Agriculture Working Group is a nonprofit that offers reasonably priced conferences for farmers and advocates every winter in rotating locations throughout the South.

www.ssawg.org

Solution

The 2019 conference was held in downtown Little Rock. The Statehouse Convention Center has worked with the United States Green Building Council on several environmentally friendly and conservation initiatives.  It is always a bonus to use facilities that share the client’s sustainable policies. And the concept of sustainability comes into play for the design of the event graphics. The design recycles old wood and pieces of cardboard or scrap paper. Even the font and line artwork harken back to a time when you would “made do or do without.” (Our rural ancestors were recycling—before it was cool.)

Services

  • Event logo design
  • Customized event web pages using Squarespace CMS web platform
  • Promotional brochure, postcards and program design
  • Magazine and digital advertisements
  • Social media content and graphics
  • Banners and directional signage
  • Photo booth design
  • Six months of ongoing publicity

See previous conference designs for Southern SAWG by year:

Cover for Mailing Brochure. Click to view or download pdf.
Facebook Graphic
Call for Posters message on top of collage of cardboard, map and wood.
Email Header
Facebook Graphic
Flier
Ad with conference logo on top of collage of cardboard, map and wood.
1/2 Page Print Ad
Facebook Graphic
Instagram Graphic
Instagram Graphic