Southern Sustainable Agriculture Working Group—2017


Since this was the 26th conference held by this organization, one challenge was to create a fresh design and to make a memorable publicity campaign promoting the annual conference and increasing attendance.

The Southern Sustainable Agriculture Working Group is a nonprofit that offers reasonably priced conferences for farmers and advocates every winter in rotating locations throughout the South.


The 2017 conference was held in downtown Lexington, Kentucky. A fresh look was created using licensed watercolor illustrations and hand-brushed calligraphy fonts. 


  • Event logo design
  • Customized event web pages, using Squarespace platform
  • Promotional brochure, postcards and program design
  • Magazine and digital advertisements
  • Social media content and graphics
  • Coordinating with printers and mailing services
  • Banners and directional signage
  • Six months of ongoing publicity

See previous conference designs for Southern SAWG by year:

Brochure Cover for Self-mailer
Social Media Graphics
Social Media Graphics

“I left the conference with so much new knowledge and excitement to put it into practice… I know this type of conference takes crazy amounts of work and effort and money, so thank you so very much for all you do for us as farmers!”

• 2017 Conference Attendee •