Kentucky Center for Economic Policy

Trifold brochure for KCEP

Client
Kentucky Center for Economic Policy (KCEP)

Project
Logo and Print Collateral Design

Year
2011–2021

Challenge

KCEP needed a logo design and tri-fold brochure to introduce their organization as they began their work producing research; promoting public policy; and serving as advocates to decision makers on the need for policies that work for all. The Center conducts research analysis and education on important policy issues facing Kentucky’s commonwealth.

Solution

The final chosen logo conveys a sense of stability and trust. The client did not want anything edgy or showy. For the organization’s palette, we chose blue and tan; with secondary colors of green and brown. The logo design concept incorporates a grid—or graph—a tool that is recognized by all as a method often used to show and measure important data. The grid also serves as a subtle pattern throughout print material.

Products & Services

  • Logo
  • Brochures
  • Reports and white papers
  • Stationery
  • E-newsletter template
  • Infographics
  • Exhibit banner
  • Social media graphics and templates
  • Graphs and charts
Business cards flying around.
Roll-up banner for display at conferences or literature tables.

As the organization grew, it needed a banner to set up at conferences and rallies. Wild Olive Design created a small, retractable banner that coordinates exactly with the brochure cover. And it is easy to transport, set up and take down. Below: Jason Bailey, Executive Director, poses with the banner.

State of Working KY cover

Above are cover designs for a few of the reports that KCEP produced, and I designed. In each case, Wild Olive Design was challenged to show the diversity of Kentucky in a way that represents the whole Commonwealth. For An Economic Agenda for a Thriving Commonwealth, I took silhouettes of everyday people and inserted everyday Kentucky locations inside. 

Below: The Five-Year Impact Report showcased all the work the Center had accomplished in a mere five years to help build and shape a better Kentucky. It is filled with charts and infographics to convey their message of everyone working together for the good of the Commonwealth.

Front cover and inside spread of KCEP's 5 Year Report.
mobile phone showing a social media post.
Social media post.
social media post on a mobile phone

With the report, An Economic Agenda for a Thriving Commonwealth, I designed templates for social media graphics that allowed the KCEP team to craft very specific messages to use on Facebook and Twitter.

Contact

Facebook-f Instagram Etsy Pinterest Linkedin

Related Posts:

Wild Olive Design logo bug
Wild Olive Design

hello@wildolivedesign.com

Serving Woodstock, Georgia,
Metro Atlanta, and beyond!

Keep in touch