KyPolicy and Feeding Kentucky Ad Campaign
Client
Kentucky Center for Economic Policy &
Feeding Kentucky
Project
Advertising for School Lunch Money Program
Year
2020–2021
Challenge
During COVID lockdowns, classes were virtual and public schools were not serving lunches. For many students on the free lunch program, that is the only meal they can count on each weekday.
The Cabinet had funding allocated to provide money for groceries to these students. But many families did not know of this benefit. The message needed to get out quickly as the deadline for application was only three weeks away.
Solution
Wild Olive Design helped them reach out to their audience with advertising and social media posts that encourages the parents of public school students to apply for Pandemic-EBT, an electronic card providing grocery money to make up for missed school meals.
The campaign was so successful in fall of 2020, that we created more graphics in 2021 to get the word out for the following spring and summer.
Products & Services
- Flier designs
- Flier template
- Infographics
- Digital display advertising
- Social media graphics
- Digital media packet for partners to download and use.
Infographics and Fliers
Digital Advertising
Instagram Graphics for Social Media Posts
Facebook Graphics for Social Media Posts
