A broadcaster whose career spanned various roles in radio and media, wanted a logo and visual branding for his business called Shinnfluence. In addition to doing voice-overs and radio advertising, he hosted a “hot talk” podcast on social media platforms.
The client wanted his brand to have a retro, analog feel, like the advertising artwork from the 40s and 50s: People shouting through megaphones or talking in old-fashioned microphones. A little bit of 60s pop-art was an additional direction to explore.
Client
Shinnfluence
Project
- Logo
- Branding
- Social media graphics
- Logo applications
Social Media Banners
The solution for the logo was to create a retro-style microphone with the fiery detailing with flames like a 50s or 60s race car. The spicy flames give a nod to the “shock jock” attitude of the business owner.
For the visual branding on social media, Wild Olive Design showed the logo in vintage and pop-art applications.
Wild Olive Design suggested some ways to produce the logo for clothing and accessories.
Red and blue polo shirts sport the Shinnfluence logo in single color embroidery, and also in full-color screen printing. Showing the different methods of applying the logo gave the client some economical options to tout his brand.
