Southern SAWG 2015 Conference

Southern Sustainable Agriculture Working Group

Event Branding, Promotional Design and Publicity



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Create an eye-catching and memorable publicity campaign that promotes an annual conference and increases public attendance. The Southern Sustainable Agriculture Working Group is a nonprofit that offers reasonably priced conferences for farmers and advocates every winter in rotating locations throughout the South.


The 2015 conference was held in Mobile, Alabama at their downtown convention center. The distinctive architecture of the center was the inspiration for the conference logo design. Retro postcards were chosen as the design theme for the conference.

Products & Services

  • Event logo design
  • Customized event web pages using Squarespace CMS web platform
  • Promotional brochure, postcards and program design
  • Magazine and digital advertisements
  • Social media content and graphics
  • Banners and directional signage¬†
  • Six months of ongoing publicity

Concept, branding and publicity for regional sustainable agriculture conference.

Display ad for niche magazine.

The program that was handed out in the registration packets included a two-page spread recognizing milestones of the organization, as well as, the people and organizations who supported Southern SAWG the previous year.