Kentucky Center for Economic Policy


Kentucky Center for Economic Policy (KCEP) needed a messaging tool developed to show their target audience how Kentucky can create thriving communities that unlock potential in its people.

KCEP is a non-profit, non-partisan initiative that conducts research, analysis and education on important policy issues facing Kentucky.


The solution was to create a 20-page brochure that outlined five strategies—each with several policy recommendations—showing public policies that can build capacities, open up opportunities and promote equity.

The art direction incorporates a variety of people in silhouette to represent Kentuckians, and filling that shape with photos of locations that represent the five strategies.


  • Brochure design
  • Strategies infographic
  • Templates for social media graphics
  • Photoshop coaching session
Brochure Cover. Click to open or download pdf.
KCEP Healthy Communities
Social Media Graphics
Social Media Graphics