Kentucky Center for Economic Policy

Client
Kentucky Center for Economic Policy

Project
Logo and Print Collateral Design

Year
2011–present

 

Challenge

The Kentucky Center for Economic Policy (KCEP) needed a logo design and tri-fold brochure to introduce their organization as they began their work producing research; promoting public; and serving as advocates to decision makers on the need for policies that work for all.

Solution

The final chosen logo conveys a sense of stability and trust. The client did not want anything edgy or showy. For the organization’s palette, we chose blue and tan; with secondary colors of green and brown. The logo design concept incorporates a grid—or graph—a tool that is recognized by all as a method often used to show and measure important data. The grid also serves as a subtle pattern throughout print material.

Products & Services

  • Logo
  • Brochures
  • Reports and white papers
  • Stationery
  • E-newsletter template
  • Infographics
  • Exhibit banner
  • Social media graphics and templates
  • Graphs and charts

As the organization grew, it needed a banner to set up at conferences and rallies. Wild Olive Design created a small, retractable banner that coordinates exactly with the brochure cover. And it is easy to transport, set up and take down.

Above are cover designs for a few of the reports that KCEP produced, and I designed. In each case, Wild Olive Design was challenged to show the diversity of Kentucky in a way that represents the whole Commonwealth. For An Economic Agenda for a Thriving Commonwealth, I took silhouettes of everyday people and inserted everyday Kentucky locations inside. 

Below: The Five-Year Impact Report above showcased all the work KCEP had accomplished to help build and shape a better Kentucky. It is filled with charts and infographics to convey the message.

With the report, An Economic Agenda for a Thriving Commonwealth, I designed templates for social media graphics that allowed the KCEP team to craft very specific messages to use on Facebook and Twitter.

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