Southern Sustainable Agriculture Working Group
Event Branding, Promotional Design and Publicity
As this was the 26th conference held by this organization, one challenge was to create a fresh design and to make a memorable publicity campaign promoting the annual conference and increasing attendance.
The Southern Sustainable Agriculture Working Group is a nonprofit that offers reasonably priced conferences for farmers and advocates every winter in rotating locations throughout the South.
The 2017 conference was held in downtown Lexington, Kentucky. A fresh look was created using licensed watercolor illustrations and hand-brushed calligraphy fonts.
Products & Services
- Event logo design
- Customized event web pages, using Squarespace platform
- Promotional brochure, postcards and program design
- Magazine and digital advertisements
- Social media content and graphics
- Coordinating with printers and mailing services
- Banners and directional signage
- Six months of ongoing publicity