Southern SAWG 2018 Conference
Client
Southern Sustainable Agriculture Working Group
Project
Sustainable Agriculture Conference
Year
2017–2018
Challenge
Create an eye-catching and memorable publicity campaign that promotes an annual conference and increases public attendance.
The Southern Sustainable Agriculture Working Group is a nonprofit that offers reasonably priced conferences for farmers and advocates every winter in rotating locations throughout the South.
Solution
The 2018 conference was held in downtown Chattanooga, where the architecture repeatedly uses triangular features, so the graphic design played off this unusual style. Publicity color palette stays true to the organization’s logo, with the addition of a bright green for the conference.
The Chattanooga Convention Center is one of the nation’s top 10 green convention centers. And the city provides a free electric shuttle in the downtown area. The location was a natural for sustainable and organic agriculture with such a strong local, sustainable vibe.
Products & Services
- Event logo design
- Customized event web pages, using Squarespace CMS
- Promotional brochure, postcards and program design
- Magazine and digital advertisements
- Social media content and graphics
- Banners and directional signage
- Six months of ongoing publicity
- Coordinating with printers and mailing services
Served as media liaison during event - Provided photography documentation and social media presence during event
Local Foods Scavenger Hunt
Logo for local foods scavenger hunt in downtown Chattanooga.
One publicity item this year was a seed packet to hand out at regional events in the South. Wild Olive Design received the template from the seed company and applied the conference brand for the artwork to promote the conference.
Design Inspo: Low Poly Illustrations
Publicity Collateral: vertical magazine ad, seed package, 1/2 page flier, self-mailing brochure.
Social Media Graphics for Instagram
